The Story

Ela, derived from the Sanskrit language, signifies Earth. The idea behind creating this brand was a strong urge to reconnect with our origins and ground ourselves with nature in its purest form. Therefore, all our products are meticulously crafted and manufactured using organic materials, tracing their journey from start to end.

The inspiration for creating something that every household can proudly own originated in the backyard of our charming house overlooking Richmond Park in London. The concept blossomed from a yearning to infuse each home with tasteful and classy artistry. Rather than confining art to mesmerizing walls, we envisioned fostering creativity around the domicile.

Considerable contemplation is invested into creating each piece, from brainstorming ideas for the end piece to the final packaging to ensure our customer's happiness. Our commitment to customer satisfaction is of utmost importance, which propels us to infuse every product with a genuine labor of love.

Every creation under our label is not merely an item but a meticulously created piece of art destined to be cherished, appreciated, and proudly owned for years to come.